Stance Fitness Privacy policy

Stance Fitness Ltd, trading as “Stance Fitness” (collectively referred to as Stance Fitness, “we”, “us” or “our” in this Policy) respects your privacy and is committed to protecting your Personal Data. This privacy policy (Policy) sets out how Stance Fitness uses and protects any information that you give to us when using this website.

If we have asked you to provide certain information by which you can be identified when using our Website or out App, you can be assured that it will only be used lawfully (in accordance with the General Data Protection Regulation (EU) 2016/679 as applicable in the UK together with the Data Protection Act 2018 (together UK GDPR)), as set out in this Policy.

By visiting (Website) or by downloading, installing or using or mobile application Stance (App), you are accepting and consenting to the practices described in this Policy. Stance Fitness may change this Policy from time to time by updating this page. Please check this page from time to time to ensure that you are happy with any changes. You acknowledge and agree that your access to and use of our Services (as defined in the General Terms and Conditions) after we publicly post or otherwise make available to you a modified version of this Policy will constitute your acceptance of the modified Agreement.

If you have any questions about this Policy, including any requests to exercise your legal rights, please contact us using the details set out below.

Email address:


Other than in accordance with any contract you have with Stance Fitness, Stance Fitness is the controller and responsible for your Personal Data.

What we collect

Personal Data, or personal information, means any information about an individual from which that person can be identified. It does not include anonymous data, where an individual’s identity has been removed, or otherwise data that do not allow for a third party to identify the individual.

We may collect, use, store and transfer different kinds of Personal Data about you, such as:

In addition, as our App interfaces with third-party products such as the “Apple Watch” or other similar products (Product) we will use this interface to connect to certain features of the Product and collect certain types of data such as [insert, i.e. motions, gyro, compass, etc] that are generated and accumulated as you work out while wearing the Product (Sensory Data). We believe that these specific types of data are excluded from the definition of Personal Data (in accordance with the UK GDPR) but you should nonetheless be aware that we do collect Sensory Data, as without it you will not be able to fully benefit from our Services.

We may also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your Personal Data but is not considered Personal Data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific feature on our Website or App.

However, if we combine or connect Sensory Data and/or Aggregated Data with your Personal Data so that it can directly or indirectly identify you, we treat the combined data as Personal Data which will be used in accordance with this Policy. In addition, if, for any reason, we will use your Sensory Data (whether combined with other data or not) in a manner that can identify your health situation, we will treat is as a Special Category of Personal Data in accordance with all applicable legal requirements.

Other than as mentioned above, we do not collect any Special Categories of Personal Data about you, including details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data. We also do not collect any information about criminal convictions and offences.

Our Website and App are not intended for children, and we do not knowingly collect data relating to children. It is important that the Personal Data we hold about you is accurate and current. Please keep up informed if your Personal Data changes during your relationship with us.

If you fail to provide Personal Data

Where we need to collect Personal Data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you. For example, when you initially engage with our Services but you do not provide relevant identification information that would allow us to provide you with a sustainable user account, we may refuse to carry out our Services to you. In such cases, we will notify you at the time.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

We may process your Personal Data for more than one lawful ground depending on the specific purpose for which we are using your data. We will only use your Personal Data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us. If we need to use your Personal Data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so, and – if so required – ask for your consent.

Third-Party Transfers

We may have to share your Personal Data with third parties:

Your data may be shared with third parties located in countries outside of the European Economic Area (EEA). Whenever we transfer your Personal Data out of the EEA, we ensure a similar degree of protection is afforded to it by implementing at least one of the following safeguards:

We may also have to share your Personal Data for the above purposes with third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your Personal Data in the same way as set out in this Policy.

You may also actively choose to share your Personal Information with other users of our Services. For example: when you wish to participate in a group training, compare your progress with a friend or colleague, or have a trainer, coach or other specialist monitor your progress. Sharing of your Personal Information will only occur through an in-App feature and those receiving your Personal Information will have to be signed up with our Services and will be subject to the same terms and conditions as you. In order to share your Personal Data in this manner, you will be actively asked to give your explicit consent to such sharing and you will also be able to select the Personal Data you would like to share with others, which will be limited only to your personal information (such as name, age, phone number and email address) and progress reports generated by the App based on your Sensory Data.

If you are the party (such as a coach, trainer, specialist, friend or colleague) receiving Personal Data of other users, you hereby agree that it is your sole responsibility for making sure you do not misuse any such Personal Data. We will not be liable for any damage that may be caused to our users for any sharing of Personal Data that results from the unlawful use of the data by the party receiving it or from a leak or breach into the device used by that user to collect, view or save such Personal Data. Whenever you use our sharing feature (whether as the person sharing Personal Data or the person receiving it) you hereby expressly consent and agree to any risk that may be associated with the above.

How we use your Personal Data

We will only use your Personal Data when the law allows us to. Most commonly, we will use your Personal Data in the following circumstances:

Generally, we do not rely on consent as a legal basis for processing your Personal Data other than in relation to sending third-party direct marketing communications to you via email, phone, or mail, or as otherwise expressly provided for in this Policy, and in that event, we will ask you for your explicit permission.

How is your Personal Data collected?

We use different methods to collect data from and about you including through:

How long and where we store your data

We will keep your Personal Data for as long as we need to in order to use it as described above, and/or for as long as we have your permission to keep it. The purposes include satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your Personal Data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you. In some circumstances we may anonymise your Personal Data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

Data Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. In addition, we limit access to your Personal Data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your Personal Data on our instructions and they are subject to a duty of confidentiality. We will never sell, distribute or lease your personal information to third parties.

How we use cookies on our Website

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. Overall, cookies help us provide you with a better Website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website. Please see our Cookies Policy for further details.

Links to other websites

Our Website may contain links to enable you to visit other websites of interest easily. However, once you have used these links to leave our site, we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this Policy. We encourage you to read the privacy statement applicable to any website you visit.

Marketing and Opting Out

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant to you (we call this marketing). You will receive marketing communications from us if you have requested information from us, purchased goods or services from us, signed up to our newsletters or blogs, provided us with your details when you entered a competition or registered for a promotion and, in each case, you have not opted out of receiving that marketing. You have the right to withdraw consent to marketing at any time by contacting us.

You can ask us to stop sending you marketing messages by contacting us at any time or by following the applicable unsubscribing procedure. Where you opt out of receiving these marketing messages, this will not apply to Personal Data provided to us as a result of a service purchase, service experience or other transactions.

Exercising your rights

As a data subject, you have the following rights under the UK GDPR, which this Policy and our use of Personal Data have been designed to uphold:

If you wish to exercise any of these rights, please contact us. Please note that we may need to request specific information from you to help us confirm your identity and ensure your right to access your Personal Data or to exercise any of your other rights. This is a security measure to ensure that Personal Data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

You will not have to pay a fee to access your Personal Data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

If you have any cause for complaint about our use of your Personal Data, please contact us and we will do our best to solve the problem for you. If we are unable to help, you also have the right to lodge a complaint with the UK’s supervisory authority for data protection issues, the Information Commissioner’s Office (


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